John Jay (Wieden+Kennedy) over creativiteit.

“The greatest thing that we can do (offer) is to be great listeners and to have empathy for your culture to understand what is the truth.

Many times people would ask what did you do for your long time clients? Basically what we did is listen carefully, understood and be empathetic to the truth of who they are and understand (understood) their soul and then make that soul relevant to a greater number of people.”

John Jay staat op #41 in FastCompany’s Top 100 Most Creative People In Business 2011


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